Sample Work · Edmonton Realtors
// Content Portfolio Demo

See What We
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Everything below was written for a single fictional Edmonton REALTOR® — hyper-local, on-brand, ready to post. This is one month of content. Your agents get this every month, done for them.

JS

Jordan Sloane

REALTOR® · Serving Glenora, Oliver & West Edmonton · 7 years in the market

Fictional Client
08 Social Media Posts · March Batch
// What you're getting

Each post is written for Jordan's specific market — Glenora comps, Oliver walkability stats, real February 2026 sales data. Not templates. Not generic tips. Copy that sounds like a local expert wrote it, because we did.

Graphics below are layout samples. Final deliverables are formatted Canva files in your brand colours, ready to post.

JS
Jordan Sloane
@jordansloaneyeg
Instagram
2K 1.5K 1K 500 OCT NOV DEC JAN FEB ↑ 1,847 SALES · FEB EDMONTON MARKET RESIDENTIAL SALES · OCT–FEB 2026
Edmonton's market is moving — and if you've been waiting on the sidelines, this is your read.

February saw 1,847 residential sales across the city. Detached homes averaged 18 days on market. Inventory is still tight in the $450K–$650K range.

What does this mean if you're buying this spring? Drop a 🏠 below and I'll send you my full March market breakdown — no strings attached.
JS
Jordan Sloane
@jordansloaneyeg
Facebook
✦ NEW LISTING GLENORA · 3BD 2BA $679,900
Just listed in Glenora — and it won't last long.

This 3-bed, 2-bath character home sits on a tree-lined street two blocks from the river valley. Original hardwood, updated kitchen, double garage. The kind of place that actually makes you slow down when you pull up out front.

📍 12207 Stony Plain Rd · $679,900
🗓 Open House: Saturday 1–4pm

DM me or tag someone who's been watching Glenora.
JS
Jordan Sloane
@jordansloaneyeg
Instagram
#1 MISTAKE FIRST-TIME BUYERS MAKE Borrowing what the bank approves ≠ what you can actually afford. ↓ SAVE THIS POST JORDAN SLOANE · REALTOR®
The #1 mistake I see first-time buyers make in Edmonton right now:

Getting pre-approved for what the bank will give them — not what they're actually comfortable spending.

A lender will approve you for $600K. That doesn't mean a $600K mortgage payment fits your life. Talk to your broker about what the monthly looks like with utilities, condo fees, and an emergency fund in the picture.

Save this post. You'll thank yourself in year two.
JS
Jordan Sloane
@jordansloaneyeg
Instagram
NORTH SASKATCHEWAN RIVER LRT LINE OLIVER 91 WALK SCORE NEIGHBOURHOOD SPOTLIGHT · YEG
Neighbourhood spotlight: Oliver 🏙

Oliver is one of Edmonton's most walkable neighbourhoods — and it's still flying under the radar compared to what buyers are getting in comparable Calgary districts.

Coffee, groceries, river valley trails, and the LRT all within 10 minutes on foot. Condos starting in the high $200s, character infills well into the $700s.

If you've been sleeping on Oliver, I'd love to show you around. DM "OLIVER" and I'll send you a curated list of what's currently on the market.
JS
Jordan Sloane
@jordansloaneyeg
Facebook
SOLD DAYS ON MARKET 6 SALE / LIST RATIO 101% EQUITY BUILT 2021 PURCHASE $412K 2026 SALE PRICE $479K EQUITY GAINED +$67,000 WEST OLIVER · EDMONTON SOLD
SOLD — 6 days on market. 101% of asking price. 🔑

When my clients bought this West Oliver condo in 2021, they weren't sure if they were making the right call. Three years later, they walked away with $67,000 in equity and a plan for their next chapter.

That's what thoughtful real estate decisions look like over time.

Thinking about what your home is worth today? I run free, no-pressure valuations every week. Drop your postal code in the comments.
JS
Jordan Sloane
@jordansloaneyeg
Facebook
" We looked for 8 months with another agent. Jordan found us our home in three weeks. — SARAH & MIKE T. BUYERS · OLIVER · FEB 2026 ★★★★★ JORDAN SLOANE · REALTOR®
Three weeks. After 8 months of searching with someone else.

Sarah and Mike knew what they wanted — they just needed an agent who actually listened.

If your search has stalled, let's talk. A fresh set of eyes on your criteria might be all it takes.

📩 DM me or hit the link in bio.
JS
Jordan Sloane
@jordansloaneyeg
Instagram
// MYTH VS. REALITY "WAIT FOR PRICES TO DROP." ✗ MYTH "I'll buy when prices come down." Prices up 6.2% YoY. Rates unchanged. Still waiting. ✓ REALITY "I bought in March. Built $40K equity." Avg hold: 18 mo. Avg gain: $38,400. In the market. VS JORDAN SLOANE · REALTOR® · YEG
The most expensive thing you can do in this market is wait.

Edmonton prices rose 6.2% year-over-year. Buyers who "waited for a dip" in early 2025 are now paying more — with the same rates.

Timing the market is a myth. Time in the market is how equity gets built.

Drop a 🙋 if you've been on the fence. Let's talk numbers.
JS
Jordan Sloane
@jordansloaneyeg
Instagram
6:47 AM · TUESDAY My morning before the first showing: → Check overnight inquiries → Pull new MLS actives → Review client notes "Real estate is a full-time job. I treat it like one." JORDAN SLOANE · REALTOR®
6:47am. Coffee's hot. Inbox already has two showing requests.

This is the part of the job nobody sees — the prep that goes in before you ever walk through a front door with a client.

7 years in, I still love this part.

What does your morning routine look like? Drop it below 👇
Email Newsletter · March Edition
MLS Listing Description · Glenora Property
12207 Stony Plain Rd NW
Glenora · Edmonton, AB · T5N 3N6
$679,900
● Active
3 Bedrooms
2 Bathrooms
1,640 Sq Ft
2 Car Garage
1962 Year Built
Property Photos
Character Home Original Hardwood Updated Kitchen River Valley Access Double Garage Tree-Lined Street

Some homes sell a neighbourhood. This one is the neighbourhood.

Set on one of Glenora's most coveted tree-lined streets — two blocks from the river valley trail system and a short walk to the boutique restaurants and cafés along 142 Street — this 1962 character home has been thoughtfully updated while preserving every detail that makes older Edmonton homes worth seeking out.

The main floor opens into generous living and dining spaces anchored by original hardwood floors refinished to a rich, deep tone. The updated kitchen features quartz countertops, stainless appliances, and a layout that actually works for the way people cook — with a direct sightline to the backyard so nothing happens without you noticing.

Three bedrooms upstairs including a primary with a large closet and views of the backyard canopy. A second full bathroom on the upper level has been renovated without losing its character. The basement is developed with a flex room that works as a home office, gym, or guest space depending on your life stage.

Out back: a private yard, mature trees, and a detached double garage accessed from the rear lane — the kind of setup that gets harder to find and easier to appreciate every year you own it.

Glenora remains one of Edmonton's most stable and sought-after inner-city communities, with proximity to downtown, excellent schools, and the river valley making it genuinely irreplaceable. Properties at this price point in this neighbourhood move quickly. Open house Saturday 1–4pm.

Lead Follow-Up Sequence · Open House Lead · 5 Touchpoints
Day 1
Email · Immediate Follow-Up
Subject Great meeting you at 12207 Stony Plain — a few things I forgot to mention

Hi [First Name],

It was great meeting you at the open house today. A few things I didn't get to cover in person that I think would be useful for you:

The schools in this pocket of Glenora are among the highest-rated in the city — Westmount and Glenora School both feed from this address, which matters a lot for resale even if it's not relevant to you personally right now.

Also, the double garage is rarer than it looks in this price range on the inner west side. Most comparable homes are single or tandem.

I've attached a PDF with the full property details and a quick neighbourhood market overview. If anything catches your eye or you have questions, just hit reply — I'm fast.

Jordan Sloane · REALTOR® · (780) 555-0182 · [email protected]
Day 3
Email · Value Add
Subject 3 other Glenora properties you might not have seen yet

Hi [First Name],

Based on what you mentioned you were looking for, I pulled three other properties in Glenora and the surrounding streets that I think are worth a look. None of them are as turnkey as the Stony Plain Rd home, but they're priced accordingly and could be interesting depending on how you feel about a project.

I can arrange private showings for any of these this week if you want to compare in person — sometimes it helps to see a few side by side. No pressure either way.

Reply here or text me directly if you want to set something up.

Jordan Sloane · REALTOR® · (780) 555-0182 · [email protected]
Day 7
Email · Urgency / Update
Subject Quick update on 12207 Stony Plain

Hi [First Name],

Wanted to give you a heads-up: there's been a solid amount of activity on the Stony Plain Rd listing since the open house. We've had two private showings booked this week and I expect an offer conversation to happen in the next few days.

I don't say this to pressure you — I say it because I'd rather you have the information than not. If you're still thinking about it, now is probably the right time to have that conversation. If it's not the right fit, no problem — I'll keep watching for you.

Where are you at with it?

Jordan Sloane · REALTOR® · (780) 555-0182 · [email protected]
Day 14
Email · Long-Term Nurture
Subject Still in your corner — Edmonton market update

Hi [First Name],

Whether or not the Glenora property worked out, I wanted to send along a quick snapshot of what's happening in the Edmonton market this month — because the picture is shifting and it affects what you should be watching for.

The short version: inventory in the inner west is still low, days on market are shortening, and anything well-priced under $700K with a garage is moving fast. If you're still in the market, being pre-approved and ready to move quickly is the most important advantage you can have right now.

I'm here when you're ready. No rush, no pressure — just want to make sure you have the full picture.

Jordan Sloane · REALTOR® · (780) 555-0182 · [email protected]
Day 30
Email · Re-Engagement
Subject Checking in — still looking, or life got busy?

Hi [First Name],

It's been about a month since we met at the open house. I know life gets busy and timelines shift — I just wanted to check in without any agenda.

If you're still actively looking, I'd love to reconnect and make sure I'm sending you the right properties. If the timing has changed, that's completely fine — I'll move you to my monthly market update list so you stay informed without the follow-ups.

Just hit reply and let me know which camp you're in. Either way, no hard feelings.

Jordan Sloane · REALTOR® · (780) 555-0182 · jordan@jordansloaneyeg.com
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